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Content Matters

Spot-Training  - The Top Spots of Last Year Demonstrate the Clear Influence of Music Video.

 

"DMB&B, Bloomfield Hills for Pontiac Sunfire. Directed by Merit Avis. Referencing Edvard Munchs iconography for the art-house crowd earns considerable crossover recognition - it's the American Gothic of Angst.  All others might simply consider the character an area 51 escapee. Alieniated or Alien, bringing the Symbolist figure life is equally effective for pitch purposes."

- by Gregory Solman, Variety Magazine, On Production

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